Lead Generation
164 Qualified Leads Generated for 365 Energy
The multi-channel marketing approach yielded impressive results within just 90 days...
Introduction...
Seeking to elevate their brand and enhance lead generation efforts for their Solar PV solutions, 365 Energy turned to ETOTO Media for help. The goal was clear: establish a robust business funnel that effectively converts interest into action.
Solution Blueprint...
Anticipating the need for a robust, year-round strategy, ETOTO Media’s specialists embarked on crafting a multi-channel campaign for 365 Energy.
This innovative approach leveraged the strengths of both Google and Meta platforms, aiming to capture a wide spectrum of potential customers interested in renewable energy solutions.
This strategy ensured that leads were pre-qualified and fully expecting to receive a phone call or email from the 365 Energy team, not just receiving dozens of cold calls after having their information sold to just as many different solar installers in their area.
Realising success...
The multi-channel strategy yielded impressive results within just 90 days. The campaign’s success was evident as 365 Energy
reported back an average customer acquisition cost around just £230. Key achievements included…
164
Qualified
Leads
57%
Conversion To Quote
£21.38
Average Cost Per Lead
The Journey Continues...
365 Energy were the second client of ETOTO’s to become solely reliant on their lead generation services to fulfil their monthly installation targets in just as many months.
This campaign’s success has not only fuelled our client’s installation needs through winter, but also conversations of expansion as 365 Energy now look to bring in sales support and an additional installation team.