About The Auto Agency


THE AUTO AGENCY is located in the historic town of Hertford in Hertfordshire, specialising in high quality Luxury, Performance, Sports, 4x4 and Classic vehicles. Being only 12 miles away from the M25 (J25), 7 miles away from the A1(M) (J4) and just 50 minutes from London via train so we are easily accessible when you are looking to come and view one of our vehicles. Both Stansted and Luton airport are also in close proximity for anyone who is travelling from a little further afield.

THE AUTO AGENCY has the client at the forefront of everything we do and we treat our client as we would wish to be treated so rest assured your enquiry will be welcomed and treated professionally and with respect.

We look forward to speaking with you.


Meet The Team

Bradley Palmer - Managing Director

Bradley Palmer - Managing Director

Bradley, who heads THE AUTO AGENCY team, has over 20 years experience within the Motor Trade, the majority of this working and running some of the best known brands at Main Dealer level. He is the third generation within his family to carve out a career within the Motor Industry so he really does have petrol running through his veins! Bradley has a vast contact database and knowledge of Luxury, Performance, Sports, 4x4 and Classic vehicles so there probably isn't a lot that he doesn't know about these types of vehicles - if he doesn't then he will be sure to be able to get the answer very quickly. Along with this, Bradley has an immense knowledge of being able to provide bespoke financing options for any vehicle.

"I drive the business with the client at the forefront of everything we do. Our ethos is that we treat our clients as we would wish to be treated ourselves"

Michael Parker – Sourcing & Sales Consultant

Kim Woolford – Office Manager

Kim joined THE AUTO AGENCY team in 2016 as Office Manager and brings an extensive 20 years experience in both car insurance and accountancy. Kim assists the team with all things being 'Admin & Finance' by ensuring that our clients experience only the best when dealing with us. Kim further assists both Bradley & Fiona in their roles along with the general office administration, ensuring that our high standards are met at all times.

"Organisation is at the heart of everything I do and I ensure that this is adhered to within our business, resulting in a customer service that is unrivalled"

Michael Parker – Sourcing & Sales Consultant

Fiona Robinson – Business Development Consultant

Fiona joined THE AUTO AGENCY team in 2016 as Business Development Consultant, having previously worked in change management for some well known large PLCs. Fiona brings a wealth of experience with an outside and fresh perspective to the automotive industry. By ensuring that the business is streamlined and ensuring that our clients are the focus of the business in everything we do, Fiona looks in detail at new business opportunities to help Bradley to drive the business forward.

"I believe that having a strong platform with an efficient and solid business model is pivotal to our business. Add on top, personalities whom have determination, initiative, passion and enthusiasm will drive the business to further successes."

Michael Parker – Sourcing & Sales Consultant

Michael Parker – Sourcing & Sales Consultant

Michael joined THE AUTO AGENCY team in 2016 bringing with him an extensive background with Sports, Prestige and Classic vehicles but has a true deep passion for American Vehicles. Responsible for helping clients make the right decision with the sale and purchase of their new car, Michael offers integrity and a straight talking approach in all that he does.

"Maintaining a strong client relationship is key for me by helping both our existing clients and our prospective clients as being the ‘go to person’ for anyone looking to buy or sell their next car"

Louis Hopkins – Social Media/Marketing Consultant

Louis Hopkins – Social Media/Marketing Consultant

Louis joined THE AUTO AGENCY team in 2017 and brings with him copious amounts of enthusiasm and energy which is very relevant in the role that he does for us, specialising in Social Media Marketing and Brand Awareness. All of this has become an integral part of our strategies ensuring that we are getting all of our vehicles seen in the right places at all times.

"I am very excited to be able to bring you some fresh marketing strategies with products I love … Cars! I hope everyone enjoys what you see as I personally can’t wait for both the business and myself to see the results"

Rob Mills - Photographer and Videographer

Rob Mills - Photographer & Videographer

Rob joined THE AUTO AGENCY Team in 2013 and has become an integral part of the team. Rob is a member of the British Institute of Professional Photography along with being a Google Accredited Photographer so we are sure that you will enjoy all of our photos and videos that he produces for us at THE AUTO AGENCY.

"It is so important for me to be able to create both great images and great videos as people absorb images and videos a thousands of times quicker than they do the written word"

John Smith - Detailers and Valetor

John Smith - Detailer & Valetor

John joined THE AUTO AGENCY Team in 2013 and brought with him over 30 years of experience in making vehicles look as good as ours do! Having been through many training courses and assessments with the likes of AutoGlym, John's eye for detail is second to none when it comes to our high standards along with maintaining every vehicle in our care to absolute perfection.

"There is nothing more satisfying that seeing one of our clients commenting on how nice their new car looks when they collect - gives me a real sense of job satisfaction"

Peter Baynham - Driver

Patrick Powell - Driver

Patrick Powell THE AUTO AGENCY team in 2015 after a member of his family sold a vehicle through our 'Sale or Return' Service, at where he was blown away by the 'no nonsense and honest approach' we adopt. This along with his deep passion in all things motor driven was the reason he asked to join THE AUTO AGENCY Team . Peter is an integral part of the team and is also committed that we remain to be the best at what we do.

"I feel very privileged to be able to just be around such fantastic cars - it's like a boyhood dream come true for me."