About The Auto Agency


Whether you are buying or selling your car THE AUTO AGENCY team, has you, its customer, at the forefront. A highly regarded independent used car dealer, located in Hertford, Hertfordshire, THE AUTO AGENCY specialises in Premium, Sports and Luxury used cars.

We work on an Appointment only basis to ensure we can dedicate our time to each and every customer, so please do call us before starting your journey. Easily accessible, we are just 12 miles from the M25 (J25), 7 miles from the A1(M) (J4) and only 45 minutes from London via train into Hertford North or Hertford East. For customers further afield, both Stansted and Luton airports are also in close proximity.

THE AUTO AGENCY team are here to answer your questions and enquiries.

Call us now on 01992 553007 or email us here. We look forward to speaking with you.


Meet The Team

Bradley Palmer - Managing Director

Bradley Palmer - Managing Director

Bradley, who heads THE AUTO AGENCY team, has over 20 years experience within the Motor Trade, the majority of this working and running some of the best known brands at Main Dealer level. He is the third generation within his family to carve out a career within the Motor Industry so he really does have petrol running through his veins! Bradley has a vast contact database and knowledge of Luxury, Performance, Sports, 4x4 and Classic vehicles so there probably isn't a lot that he doesn't know about these types of vehicles - if he doesn't then he will be sure to be able to get the answer very quickly. Along with this, Bradley has an immense knowledge of being able to provide bespoke financing options for any vehicle.

"I drive the business with the client at the forefront of everything we do. Our ethos is that we treat our clients as we would wish to be treated ourselves"

Kim Woolford – Office Manager

Kim Woolford – Office Manager

Kim joined THE AUTO AGENCY team in 2016 as Office Manager and brings an extensive 20 years experience in both car insurance and accountancy. Kim assists the team with all things being 'Admin & Finance' by ensuring that our clients experience only the best when dealing with us. Kim further assists both Bradley & Fiona in their roles along with the general office administration, ensuring that our high standards are met at all times.

"Organisation is at the heart of everything I do and I ensure that this is adhered to within our business, resulting in a customer service that is unrivalled"

John Smith - Detailers and Valetor

John Smith - Detailer & Valetor

Bringing 30 years as a Detailer and Valetor John joined THE AUTO AGENCY Team way back in 2013. With a bundle of training courses and assessments behind him through such as AutoGlym, John's eye for detail is second to none, which is spot on for meeting our high standards of maintaining every vehicle to absolute perfection.

"There is nothing more satisfying when a client rolls up to collect their new car, than hearing them comment on how great their new car looks. It gives me a real sense of job satisfaction"

Patrick Powell - Driver

Patrick Powell - Driver

Patrick Powell, THE AUTO AGENCY team in 2015 after a member of his family sold a vehicle through our 'Sale or Return' Service and he was blown away by the 'no nonsense and honest approach' we adopt. This, along with his deep passion for all things motor-driven was the reason he asked to join THE AUTO AGENCY Team . Peter is an integral part of the team and committed to us remainin the best at what we do.

"It’s like a boyhood dream come true. I feel very privileged to be around such fantastic cars"

Shannon Walsh - Marketing Consultant

Shannon Walsh - Marketing Consultant

Shannon joined THE AUTO AGENCY team in 2017 and brings with her copious amounts of enthusiasm, energy and know-how. A Google Accredited Digital Markete, Shannon’s role is delivering on our marketing, social media and event management strategies.

"What a fantastic opportunity. I am so excited to be part of The Auto Agency team, and focus on engaging with our customers."

Happy Halloween from The Auto Agency